Myth Games: Game Reviews and News - Blockdot Survey on Gaming Preferences

Blockdot Survey on Gaming Preferences

Written by: Etali

Date: 2010-07-20

Dallas-based Advergaming company Blockdot has released their 2010 survey, revealing that online versions of First-Person Shooter Games have dropped in popularity, while traditional Board and Puzzle Games continue to remain strong.

Blockdot, a world-renowned and award-winning studio specializing in Interactive Entertainment and Advergaming technologies, surveyed 500 users of its gaming portal, www.kewlbox.com. More than 1 million unique users “log on and goof off” to Kewlbox.com games each month. Blockdot builds games for fortune 500 companies, which utilize the games for content and advertising purposes.

The survey reveals that the old concept of a teenage boy glued to a game console has been blown away by the mass-market casual online game player. These online players are engrossed in quick-play engagements that can last from 5 to 45 minutes per user session.

For nearly 10 years, Blockdot has been a leader in producing online games and has tracked how the trends have of online game play has changed and evolved. This is the third survey Blockdot has conducted. The goal was to gain insights about lifestyle and behaviors of both male and female online gamers.

The survey revealed some interesting findings, confirming some of what you may believe and likely breaking down misconceptions about gamers. Among the highlights of the 2010 survey, Blockdot found:

The most dramatic shift in gaming preferences since 2008: First-Person Shooter Games, once very strong with males, are now losing appeal. 20% decline in positive intent to play and 70% increase in negative intent.
Puzzle Games remain extremely popular with female players. Action-Puzzle Games is a growing genre for both males and females.
Traditional Board Games remain one of the most popular gaming genres, with 88% of females and 80% of males indicating a positive intent to play these games
Most desired new trend of games is the ability to earn trophies and achievements.
49% of participants have a webcam, but only 17% use it.
Very few participants have used their webcam for Augmented Reality games �” while a quarter of participants don’t know what Augmented Reality is.
Despite the growing attention focused on multi-player games, most people still prefer single-player game play.

	Rocketbirds: Hardboiled Chicken Rocketbirds: Hardboiled Chicken is a PSN game set in the Rocketbirds universe, which you may be familiar with from the PC game “Rocketbirds: Revolution!”. Rocketbirds: Hardboiled Chicken is set in Albatropolis, a land full of birds which has be

	Perpetuum Perpetuum is a sci-fi MMORPG from a small company based in Hungary. It "launched" late last year, but has stayed under the radar of most gamers, in part because the developers have chosen to delay marketing of the game until they've added a few more

	Rift: Planes of Telara Rift: Planes of Telara is Trion's entry into the already rather crowded world of Fantasy MMORPGs, and quite an entry it is. Rift advertises itself by saying "We're not in Azeroth any more", however it would be hard to believe that statement if you w

	Magic The Gathering: Tactics Magic The Gathering: Tactics is the latest PC incarnation of Magic The Gathering. There have been many attempts to convert the Magic The Gathering trading card game into a computer game. Some attempts have been better than others, but this is perha

	Fallen Earth: Bloodsports We reviewed Fallen Earth when it first came out. At the time, we were quite impressed with it. Has Fallen Earth stood the test of time? Well, we've returned to check it out again following the release of the Blood Sports expansion, and I think it