Eutechnyx on The Future of Games
| Written by: Etali |
| Date: 2010-07-05 |
Eutechnyx appeared this year's GameHorizon conference with COO Darren Jobling warning that if companies don't go back to basics and learn from staff, fans and consumers, they will miss out on opportunities to grow and drive the business forward. "There are lots of 'old dogs' in the audience who are ready to learn new tricks," Jobling said. "This industry isn't just about technology, its more about the people; this is a people industry." Along with talking to members of staff, he also advised that communities should be utilised for their knowledge and expertise too, while customers should be listened to, to find out exactly what they want from a game. Eutechnyx is also set to fully adopt digital distribution with the release of its microtransaction model-based game Auto Club Revolution. "We're really excited about embracing digital distribution in all its forms," said Jobling. "The most interesting is the free to play model - this provides the biggest opportunity, but only if developers can offer a console quality free to play game experience." Jobling's presentation was entitled: 'Six New Tricks to Teach Old Dogs'. Brands, social networking sites, free to play games and digital distribution all played a part in his vision for the future, backed up by invaluable knowledge on his experience in how to run a successful company, financial advice, and finding and nurturing talent. "The games industry is evolving incredibly quickly with new technologies and platforms to embrace on a regular basis," added Jobling. "Having been in the games industry for 23 years, it was interesting to present Eutechnyx' views on how developers can take advantage of the new opportunities within our industry." Todd Eckert, director of Eutechnyx North America chaired the thought-provoking panel: 'Modern Technology Will Kill Us All' where he was joined by Steve Mayall, MD MusicAlly and Duncan Smith, music supervisor SCEE. The panel focused on what games can learn from music and that industry's experience in adapting to digital technologies. "It was an honour to be hosting the panel 'Modern Technology Will Kill Us All'," said Todd Eckert, director Eutechnyx North America. "I'm proud to be part of the video games industry and excited to share my experiences, having worked in both music and film industries; GameHorizon is one of the best games conferences the industry has and it offered the perfect platform for these views to be discussed." |
