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Codemasters Formula 1 Games
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Codemasters has secured the exclusive video game rights to Formula 1; In a worldwide licensing agreement with Formula One Administration Limited, Codemasters will develop a new generation of the multi-million selling Formula 1 game franchise across multiple platforms.
Codemasters Studios have a lot of experience with racing titles, having developed Colin McRae: DiRT and Race Driver: GRID. The same team will lead the design and development of official FIA Formula One World Championship games across several platforms.
"Formula 1 is ambitious in expanding its reach with more circuits planned beyond recent additions in the Middle East and China. It is also ambitious in expanding its reach via technology. The digital communities that computer and video gaming creates will play a key role in further growing the Formula 1 audience and connecting them globally," said Rod Cousens, chief executive officer, Codemasters.
"As a world-leading creator of driving games, this alliance with Formula 1 is the jewel in Codemasters' racing crown and creates an undisputed segment champion. Formula 1 has gone with the best, the segment leader. It has gone to the home of the EGO Engine for quality; it has gone to the company that can host Formula 1 Online, to the company that is streaking away from the pack."
"Codemasters' success and recent innovations in the racing game space makes the company more than appropriately tuned for the challenge," said Chris Deering, chairman, Codemasters. "The combination of FORMULA 1's new momentum of expansion and Codemasters' contemporary technology and past experience is the breaking of a new dawn for the sport, on the track and on the HD game screen."
Codemasters expects the first game based on the FIA Formula One World Champtionship to launch in 2009.
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